Indus Appstore: PhonePe is all set to launch Indus Appstore in India on 21st February

Indus Appstore: PhonePe’s Indus Appstore intends to charge no fee on in-app purchases, as opposed to the Google Play Store and Apple App Store, which charge 15-30 percent. PhonePe, will launch an app store for consumers on February 21. The Indus Appstore is intended to compete with Apple and Google’s app library duopoly.

PhonePe to launch Indus Appstore in India on February 21.
PhonePe to launch Indus Appstore in India on February 21.


PhonePe, the fintech platform owned by Walmart is preparing to launch its own mobile app store in India.

The Indus Appstore is expected to let developers to list their apps in 12 Indian languages other than English, as well as upload media and videos to their app listings in these languages.

It has already integrated a number of apps including Flipkart, Ixigo, Domino’s Pizza, Snapdeal, JioMart, and Bajaj Finserv. PhonePe’s entry into the app store market, with Indus Appstore, is expected to challenge Google’s supremacy in the space.

The PhonePe-owned native Android-based mobile app store will have a variety of categories to deliver a localised, contextual, and personalised experience.

It also works with game creators including A23 Rummy, Gameskraft, Dream11, Rummy Passion, and Nazara Technologies.

Previously, Indian developers accused Google and Apple for charging a 30% commission on in-app purchases. The platforms created by the tech titans also limit developers’ choice of payment processing services.

Indus Appstore was released approximately four months after the digital payments corporation opened its app marketplace to Android developers. PhonePe’s latest initiative intends to threaten Google’s Play Store monopoly by catering to India’s one billion smartphone users, particularly in regional languages. Google currently leads the industry, accounting for over 95% of the market in the country. Apple’s iOS holds a small share.

Indus Appstore claims to provide 24×7 dedicated India-based help via email or chatbot with “assured assistance and quick resolution of queries” in an effort to address a prevalent issue that developers have frequently had with Google and Apple. The portal will also provide dedicated account managers.

As of November 2023, PhonePe had formed collaborations with OEMs (original equipment manufacturers) including Nokia and Lava to integrate the app store inside their devices.

Also Read: Apple can introduce foldable iPhone and iPad in future



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